One of the things we enjoy most is telling a cohesive story through unique visuals. It’s all about colors, branding, and copy coming together in perfect harmony, while still feeling fresh and a little unexpected. With MAE, we were able to create just that.
MAE is a stunning workspace in the heart of Amsterdam Noord, right next to the tranquil Vliegenbos. This unique location, blending proximity to nature with sleek, stylish interiors, offers an inspiring environment for professionals seeking the perfect balance between productivity and creativity. When MAE approached us, they already had a beautifully crafted brand identity, thoughtfully designed by Pepijn Temming. This gave us a strong foundation and a visually cohesive starting point to build upon.
We embraced this identity, expanding it into a versatile visual language that truly reflects the essence of MAE. By capturing the harmony between its serene surroundings and dynamic workspace culture, we were able to create a visual language that resonates with its audience.
Creating a visual language
Building on this foundation, we developed a robust visual language that extended MAE’s branding into every aspect of their communication. At the heart of this approach was the idea that at MAE, you have everything you need—the only thing missing is you. This concept inspired us to create visuals that invite people to envision themselves as part of the MAE community.
To bring this vision to life, we carefully curated a color palette that balances muted tones with vibrant, poppy accents. The muted colors reflect MAE’s calm and professional environment, a space designed for focus and productivity. These are complemented by brighter, more energetic tones, symbolizing the dynamic, creative energy that MAE fosters. Together, the palette speaks to MAE’s versatility—a place where professionals can seamlessly shift from quiet concentration to collaborative innovation.
Social strategy
In addition to refining their visual identity, we created tailored social and sales strategies to help MAE connect more effectively with their target audience. For their social strategy, we focused on creating content that highlights the unique charm of MAE’s location and the benefits of working in such an inspiring environment. Through engaging posts, unique ad campaigns, and thoughtful storytelling, we helped position MAE as more than just a workspace—it’s a place where modern professionals can change their workflow and perspective.
Sales strategy
On the sales side, we developed strategies aimed at showcasing the versatility and value of MAE to potential clients. This involved creating messaging and visuals that emphasize the flexibility of their spaces, the vibrant community they could foster, and the benefits of working in a place that prioritizes both functionality and aesthetics.
Alignment
By aligning the visual language with the core idea that MAE is a space tailored for its users, we’ve created a brand presence that resonates deeply with their audience. It’s more than a workspace—it’s a community waiting to welcome its next member.
