With Europizza, Restaurant Europa and Bar Benelux under one roof, Euroworld was never meant to follow a formula. We’ve known Rein and his team for years, so when they asked us to help shape their social presence, we knew the strategy had to match their energy: a little chaotic, a little clever, but always real.
That said, they had one clear goal: a social presence that felt as layered, experimental and unapologetically weird as the venues themselves — but one they could manage in-house without losing sleep over it.
Their Instagram feeds looked great, but they were missing that signature Euroworld energy. Like many creative hospitality teams, social media had become a last-minute chore. Our job was to shift that.
We built a strategy that made it easy to post without overthinking. From tone of voice to story prompts to post structure, every part was designed to be functional, flexible and real. Because let’s face it — when your menu is inspired by obscure 90s sitcoms and your dining room is part art gallery, generic content plans won’t cut it.
branding
The visual identity for Euroworld already had its own language — expressive, fragmented, always evolving. Our role wasn’t to redesign it, but to clarify it. We brought structure to the chaos, turning the brand’s playful visual cues into a usable toolkit: for stories, feed posts, event flyers, and everything in between.
storytelling
This place lives and breathes stories — you just have to catch them before they disappear. We helped capture the behind-the-scenes moments that define Euroworld’s charm: Rein obsessing over a new font for the menu, a new painting going up in Europa’s back room, or the chaotic brilliance of inventing a new pizza with six types of cheese. We gave them a voice that sounds like them: sharp, witty, a little meta.
content creation
Rather than producing polished assets, we created a framework that allowed them to create. Think: caption templates, do-it-yourself formats, and real-life examples of how to shoot a dish. As they had a long-standing collaboration with Also Studio, who created a recognisable visual identity for them, it was more about structure, and less about art-direction.
social media & strategy
We built a social plan that’s actually fun to use. Complete with rotating content pillars, weekly reminders, and enough room to play. The idea: make posting feel less like work and more like an extension of the energy they already have in the room. A system that keeps up with them, not slows them down.
